The F&B Experts Hub
The F&B Experts Hub
We will manage our business honestly and ethically. We will always do what is right and take personal responsibility for our actions.
We will build and improve on the investments entrusted to us. We will invest and empower on the ground to build and manage successful business to further grow our portfolio. We will manage in a way that earns the trust and respect of all of our investors while enhancing our company’s reputation.
We will work together as a team using our employee’s unique talents in a spirit of cooperation and trust, holding each other accountable for achieving our mission..
Collectively we have on board more than 100 years of experience in the food and beverage equipment, packaging material, ingredients & flavors and supply chain industries along with extensive sales and project management experiences in providing comprehensive solutions for the F&B sector across the region. We are the hub for experts of the food and beverage industry.
Best friend, partner and 30 years’ road companion!
Mohamad played a leading role in the establishment and the success of our current ASB group 15 years ago. A strong bond in sharing our vision and targets was created spontaneously between Sherif Al Bakary, Riad Sabra and Mohamed Awad resulting in ASB. He was an exceptional entrepreneur and an icon in the world of food and beverage industry. He will remain a model to all of us at ASB, his partners, his family and employees. He was gifted with a unique and amazing ability to communicate and interact with people at all levels due to his positive friendly and optimistic attitude. This has gained him and ASB the trust of our business customers, partners as well as competitors.
In our 30 years of relationship with him, we experienced and learned the love of living, the fighting spirit and always the humoristic mood. He was truly respected and cherished by all. You will always be our role model and we will follow your legacy.
In January 2019, ASB Holding and Diana Holding joined forces by signing a joint venture agreement, forming a new company; SASPAK.
SASPAK aims at being a leading company in the plastic, packaging, sales and solutions industry serving countries from the Atlantic to the Gulf.
SAS hosted the Sidel Value Creation Day in Egypt. SAS is the exclusive partner of Sidel in Egypt.
“Egypt is an important market and one we are committed to, as we continue to build on the strong relationships we’ve formed with region’s leading players in this dynamic and exciting market. The in-depth discussion and interaction we enjoyed was evidence of the shared passion we all have for creating sustainable packaging solutions for the Egyptian market!” – Sidel Managing Director
For more info about the event, click here.
For any questions or concerns, please feel free to email us directly: [email protected] or fill the form and one of our team will reach out to you.