Family business focused on providing
solutions for the FMCG industry.

CORE VALUES

LEADERSHIP

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TEAM WORK

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COMMITEMENT

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CONSISTANCY

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EFFICIENCY

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Environmentalism

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Vision

To be recognized as a regional leader in Equipment, Engineering, and Packaging solutions, offering the most reliable and trusted services, solutions and products.

Our Mission

Our mission is to create value for our customers, shareholders, employees and community.

We strive to be among the best turn key solution providers in the food and beverage industry from the Atlantic to the Gulf.

We are a highly talented workforce, committed to reliability and consistency, and maximizing every investment opportunity.

We believe in creating an environment where people want to work, and where personal success is aligned with company success.

Our
Numbers

Established Since
1
Turnover (Million)
1
Regional Employees
1
Mohamed Awad
Sherif El Bakary
Nader Awad
Mohamed El Bakary
Talal Sabra
Mahy Hafez
Haytham El Reedy

The Dream Team

Founders Collective Experience

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Tribute for Mohamed Awad

My best friend, partner and 30 years’ road companion! 

Mohamad played a leading role in the establishment and the success of our current ASB group 15 years ago. A strong bond in sharing our vision and targets was created spontaneously between Sherif Al Bakary and myself resulting in ASB. He was an exceptional entrepreneur and an icon in the world of food and beverage industry.

He will remain a model to all of us at ASB, his partners, his family and employees. He was gifted with a unique and amazing ability to communicate and interact with people at all levels due to his positive friendly and optimistic attitude. This has gained him and ASB the trust of our business customers, partners as well as competitors.

In my 30 years of relationship with him, we experienced and learned the love of living, the fighting spirit and always the humoristic mood.

He was truly respected and cherished by all. You will always be our role model and we will follow your legacy.

Latest News

JV Signing ASB Holding & Diana Holding

In January 2019, ASB Holding and Diana Holding joined forces by signing a joint venture agreement, forming a new company; SASPAK.

SASPAK aims at being a leading company in the plastic, packaging, sales and solutions industry serving countries from the Atlantic to the Gulf.

JV Signing ASB Holding & Diana Holding

In January 2019, ASB Holding and Diana Holding joined forces by signing a joint venture agreement, forming a new company; SASPAK.

SASPAK aims at being a leading company in the plastic, packaging, sales and solutions industry serving countries from the Atlantic to the Gulf.

SAS Hosted Sidel Value Creation Day in Cairo

SAS hosted the Sidel Value Creation Day in Egypt. SAS is the exclusive partner of Sidel in Egypt.

“Egypt is an important market and one we are committed to, as we continue to build on the strong relationships we’ve formed with region’s leading players in this dynamic and exciting market.  The in-depth discussion and interaction we enjoyed was evidence of the shared passion we all have for creating sustainable packaging solutions for the Egyptian market!” – Sidel Managing Director

For more info about the event, click here

Contact us

For any questions or concerns, please feel free to email us directly: info@ASB-Holding.com or fill the form and one of our team will reach out to you.